Perception

Show how your target audience is likely to perceive your brand, product or service after reading your coverage.

Our model has been trained to analyse coverage from the perspective of an unbiased reader with no preconceptions of a brand. It will then provide a list of ranked key phrases that describe the perception of that brand - benchmarking its reputation at that time.

Recall Score

Measure how likely it is that your target audience will remember your brand after reading your coverage.

Given that audiences are generally not ready to immediately buy or act, a high Brand Recall Score demonstrates that PR has made a lasting and valuable impact.

Key Message Penetration

Show how frequently key messages or calls-to-action were featured in your coverage.

Enter your key messages and we will scan for their presence across the coverage in a report. Our system can detect even the essence of a message within an article. Readers see which messages chimed with the target audience, and PRs can prove their mastery of the media.

Spokesperson Quote Inclusion

Monitor how often your spokesperson’s quotes appeared in your online coverage.

As with key messages, simply enter direct quotes and Releasd will scan for them across your coverage - even if the quote is split and appears in different parts of an article.

Prominence

Measure how prominently your brand featured across your online coverage.

Measure the location of the first appearance of a brand or keyword - whether in the headline, top, middle or bottom of an article. This is a great indicator of the relevance and strength of a PR campaign.

Sentiment

Our trained AI reads your coverage and understands the sentiment – positive, negative, or neutral – at the brand level.

Our system will identify positive mentions of your brand - even if the tone of the overall article is neutral or negative.

Mentions

Automatically count the number of times your brand keywords appeared across your coverage.

Accurately identify total mentions of brands, products, services, or people across your online coverage.

Attention Metrics

Estimate the amount of focused time audiences spent on your coverage, and what it would cost to buy that attention via ads.

The aim of these attention-based metrics is to provide a compelling comparison of the cost of PR vs adjacent marketing disciplines - without relying on discredited AVE.