The Releasd Blog

Useful stuff for PR People

A black lampshade pointing downwards with a green background. There are three social media icons in the light stream. The icons are WhatsApp, Facebook Messenger and Slack.

The role dark social plays in PR

Dark social is a huge, hidden channel driving PR reach and impact. Find out how to measure its impact here.

A lady wearing brown rimmed glasses holding a crystal ball in her hand. The words state, the future of PR, top trends shaping 2026

The future of PR: The top trends shaping 2026

Work in PR and comms wondering what 2026 has in store? While we don’t have a crystal ball, (we’d have predicted the Lotto numbers if we did!), we do have a few predictions on the future of PR and what you can expect to see.

A man with his back turned to the camera looking a screen that's been split in two showing PR metrics and results from the Releasd PR reporting platform.

The power of comparison: Turning PR data into proof of impact

Data comparison in PR reporting is no longer a nice-to-have, it’s essential for strategic growth.

Releasd strengthens its commitment to PR measurement excellence with AMEC membership

Releasd announces its membership with the International Association for the Measurement and Evaluation of Communication (AMEC)

A rectangle that's split diagonally between AVE and ACE. The AVE section features newspaper print and the word AVE is crossed out while the ACE section is green and has an eye icon, a desktop icon, a magnifying glass icon and a cash icon.

ACE: The credible alternative to AVE that we’ve all been waiting for

Attention Earned and Attention Cost Estimates can help you tell a much better story than AVE.

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Releasd CEO joins PR League judging panel to support next generation of PR talent

Releasd CEO Richard Benson joins the PR League judging panel to help nurture the next generation of PR talent.

A rectangular graphic split horizontally in three sections. The top section is bright orange and has an illustration of a bar chart from a PR report made using the Releasd PR reporting platform. The middle section is peach and has a title that states: What are the most popular KPIs in PR? The bottom section is light green and contains a pie chart.

What are the most popular KPIs in PR? Read our groundbreaking report

Using a treasure trove of data, we’ve unlocked the secrets of how PR agencies and in-house teams and freelancers across

How to make better PR reports (2)

How to Make Better PR Reports (Six Actionable Tips)

Best practice for PR professionals looking to demonstrate the value of their work more effectively.

An illustration featuring a person with black hair, wearing an orange jumper pointing at pages from a PR report created by the Releasd PR reporting tool. The pages from the PR report are scattered in the air and there is text that reads: Can PR metrics really measure outcomes & impacts?

Can PR metrics truly measure outcomes & impacts?

Richard Benson | MD, Releasd One of the most fiercely debated topics in PR surrounds the industry’s ability to prove

An illustration of an in-house comms specialist looking at a laptop screen. The screen appears to have pages from a Releasd PR report flying out of it. There is a Salesforce logo in the background too.

How to track leads from your PR campaign in Salesforce

Richard Benson | MD, Releasd One of the conclusions of our article entitled ‘Can PR Metrics Truly Measure Outcomes &

PR Reporting Software: Best Solution For 2024

PR reporting software and PR reporting tools are essential for quantifying and communicating the value of PR efforts. They provide