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How Executives
in Large Companies Perceive PR

A groundbreaking survey of
over 300 senior stakeholders
outside of the Comms function.

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Find out what Execs
really think about PR

The Communications industry is rightly obsessed with demonstrating the value of its work.

Whilst the conversation has typically centred around measurement and metrics, this research, the first of its kind, shows that many Execs simply do not have a good understanding of what the Comms function does in the first place.

Luckily, the ones that do understand it, tend to value it too.

This presents a huge opportunity for PR teams willing to focus on education as well as evaluation.

Download the full research to learn more.

Two in ten

Execs do not know what ‘PR’ stands for

  • 37%

    of Execs do not have a good understanding of
    what the PR function does within their business

  • 40%

    of Execs do not think PR delivers good
    value to the business

  • However

    of those Execs who do have a good understanding
    of PR, 80% think it delivers good value

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As this informed report clearly shows, the communications industry continues to struggle to be understood within businesses. We must innovate to find new and creative ways to demonstrate the value of PR.
Simon Whitehead, CEO, H+K UK