The Releasd Blog

Useful stuff for PR People

Tag: measurement

Can PR Metrics Truly Measure Outcomes & Impacts?

Richard Benson | MD, Releasd One of the most fiercely debated topics in PR surrounds the industry’s ability to prove

How to Track Leads from your PR Campaign in Salesforce

Richard Benson | MD, Releasd One of the conclusions of our article entitled ‘Can PR Metrics Truly Measure Outcomes &

What Is AVE In PR? (Advertising Value Equivalency)

What is AVE (Advertising Value Equivalency)? In short, AVE measures the value of earned media coverage. Here’s why it matters.