The Releasd Blog
Useful stuff for PR People
Tag: measurement
Can PR Metrics Truly Measure Outcomes & Impacts?
Richard Benson | MD, Releasd One of the most fiercely debated topics in PR surrounds the industry’s ability to prove
How to Track Leads from your PR Campaign in Salesforce
Richard Benson | MD, Releasd One of the conclusions of our article entitled ‘Can PR Metrics Truly Measure Outcomes &
What Is AVE In PR? (Advertising Value Equivalency)
What is AVE (Advertising Value Equivalency)? In short, AVE measures the value of earned media coverage. Here’s why it matters.