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The Releasd Blog

Useful stuff for PR People

Tag: measurement

A lady wearing brown rimmed glasses holding a crystal ball in her hand. The words state, the future of PR, top trends shaping 2026
November 4, 2025 —   Sticky Thought Leadership

The future of PR: The top trends shaping 2026

Work in PR and comms wondering what 2026 has in store? While we don’t have a crystal ball, (we’d have predicted the Lotto numbers if we did!), we do have a few predictions on the future of PR and what you can expect to see.

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A rectangle that's split diagonally between AVE and ACE. The AVE section features newspaper print and the word AVE is crossed out while the ACE section is green and has an eye icon, a desktop icon, a magnifying glass icon and a cash icon.
October 21, 2025 —   Sticky Thought Leadership

ACE: The credible alternative to AVE that we’ve all been waiting for

Attention Earned and Attention Cost Estimates can help you tell a much better story than AVE.

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A green rectangle that's split horizontally on a slight slant in a light green shade and a dark green shade. The Releasd PR reporting tool company logo is in the top half and the PRLeague is in the bottom half.
October 16, 2025 —   Sticky Company News

Releasd CEO joins PR League judging panel to support next generation of PR talent

Releasd CEO Richard Benson joins the PR League judging panel to help nurture the next generation of PR talent.

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An illustration featuring a person with black hair, wearing an orange jumper pointing at pages from a PR report created by the Releasd PR reporting tool. The pages from the PR report are scattered in the air and there is text that reads: Can PR metrics really measure outcomes & impacts?
March 5, 2024 Articles, Best Practice, Thought Leadership

Can PR metrics truly measure outcomes & impacts?

Richard Benson | MD, Releasd One of the most fiercely debated topics in PR surrounds the industry’s ability to prove

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An illustration of an in-house comms specialist looking at a laptop screen. The screen appears to have pages from a Releasd PR report flying out of it. There is a Salesforce logo in the background too.
February 6, 2024 Articles, Best Practice

How to track leads from your PR campaign in Salesforce

Richard Benson | MD, Releasd One of the conclusions of our article entitled ‘Can PR Metrics Truly Measure Outcomes &

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March 12, 2022 Best Practice, Thought Leadership

What Is AVE In PR? (Advertising Value Equivalency)

What is AVE (Advertising Value Equivalency)? In short, AVE measures the value of earned media coverage. Here’s why it matters.

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