PR Analytics Tool (Automated Coverage Metrics)

A PR analytics tool can consolidate and automate much of the manual research required to understand how well PR coverage is received. Here's how.

A PR analytics tool can consolidate and automate much of the manual research required to understand how well PR coverage is received.

Scavenging around the internet and trying to piece together various bits of information is extremely time-consuming.

Once all of this coverage data is collected and presented to clients via coverage reports, it quickly becomes outdated.

Rather than using an online PR tool to capture a moment in time, PRs should embrace a solution enabling them to share real-time coverage data in an evergreen report.

Imagine sharing a “live document” with PR clients that’s jam-packed with automated coverage metrics.

PRs could share links to their coverage reports with clients before the weekend and have confidence that the data is accurate for when clients return to work on Monday morning.

It’s like having a research assistant working around the clock, monitoring PR coverage and updating the report accordingly.

This would free up valuable time for PR pros to focus on more strategic tasks, like developing creative ways to pitch their stories or brainstorming new angles for existing client campaigns.

This is the power of an automated PR analytics tool.

PR Analytics Tool (5 Key Benefits)

Here are the five key benefits of using a PR analytics tool offering automated metrics:

  1. Saves time by automating the research process 
  2. Presents data in a report that’s always up-to-date 
  3. Allows teams to focus on more strategic tasks 
  4. Enables PR pros to share live reports with clients 
  5. Provides valuable insights into media coverage

Those looking for a PR analytics tool to present automated metrics to clients should consider using Releasd.

This platform gives PRs the necessary resources to showcase their work in a visual, digestible format.

For instance, when a new online article for a client is added, Releasd automatically starts to generate automated metrics to measure the performance of the piece.

PRs can quickly present a well-rounded and up-to-date picture of campaign performance to clients by sharing Releasd reports.

So, what can these PR reports actually include?

Let’s break down the automated metrics.

Releasd Automated Metrics

Metrics for Online Coverage

Releasd provides automated metrics on individual articles.

This ensures clients have a full understanding of how each article is performing and how it contributes towards the bigger picture in a campaign.

Website Metrics

Using Releasd, PRs can present a range of metrics about a publication’s website.

Here are the automated website metrics PRs can track with Releasd:

  • Monthly Visits (Reach)
  • Monthly Unique Visits
  • Domain Authority
  • Visits Last 3 Months
  • Average Visit Duration

Social Engagement

Releasd measures social engagement in three different areas:

  • The number of shares, likes, comments and interactions.
  • The number of shares achieved on Twitter and Pinterest.
  • The estimated number of shares on “dark social”.

For an in-depth exploration into how these metrics are generated on Releasd, you can read through our methodology.

Coverage Views

When someone shares a news article with a friend via WhatsApp or Facebook Messenger, it’s difficult to measure how many people have read it.

Releasd shines a light on “dark social” platforms by offering estimates on how many people have viewed an article.

Based on a range of data, Releasd can estimate the number of times a piece of coverage will be viewed on the publication’s website.

Releasd offers a “summary metrics” widget which calculates the totals and averages of the content within a report.

Users can also add their own custom metrics on the platform to supplement the existing ones.

Book a 15-minute demo with our team today.