How To Make A Media Kit (Tools & Templates For PR Teams)

Do you know how to create a media kit? There are five key components. Let's explore each of these.

Learning how to make a media kit is crucial for any business or organisation that wants to attract press coverage and media attention.

A media kit is a document that contains all of the information that a reporter or editor would need to write a story about a company or organisation. 

PR teams use media kits to pitch story ideas to the media, and they are also used by journalists as a reference point when writing a story.

Media kits usually include an overview of the company or organisation, key facts and statistics, contact information, recent press coverage and high-resolution images.

This guide will help PRs learn how to make a media kit from scratch. While creating a PR kit may seem like a daunting task, it’s actually quite simple once PRs know what to include.

How To Make A Media Kit (Best Tool For PR Teams)

For those who want to know how to create a press kit, look no further than Releasd. While Releasd is primarily a next-generation coverage reporting tool, the platform is well-equipped to help PR teams develop stunning, interactive media kits for their clients.

Using Releasd, PRs can customize media kits and embed interactive media content such as images and videos. Releasd’s media kit builder is also user-friendly and easy to navigate.

Additionally, Releasd’s media kits are hosted on the cloud, which means they can be easily shared with journalists and other members of the media.

See an example press kit created with Releasd.

How To Create A Press Kit (5 Key Components)

Creating a press kit is actually quite simple, and only requires a few key components. Here’s what PRs need to include in their media kits:

  1. Press release
  2. Spokesperson quotes
  3. Boilerplate
  4. Supporting content and collateral
  5. Contact information

Let’s break each of these components down.

Press Release

Without a compelling story, there’s nothing to share with journalists or influencers. That’s why a well-written press release sits at the core of any media kit. Ideally, it should be easy to copy and paste content, or just download the whole thing.

Spokesperson Quotes

Using curated quotes from spokespeople is a powerful way to add credibility, authority and even some emotion to the story. Usually, they’re buried in the press release, but it can be impactful to display them separately as well.


The boilerplate is a short, snappy description of the company or organisation that can be used in a press release or media kit. The boilerplate should be around 150-200 words and include key information about the company, such as its history, mission, products and services.

It’s also a good idea to include some information about the company’s key personnel, such as the CEO or founder. The story behind these individuals can add a human element to the media kit and make it more relatable for reporters and editors.

Supporting Content And Collateral

The next component of a media kit is supporting content and collateral. This could include pictures of people. infographics, data sheets, video, research reports or any other type of content that reporters and editors would find helpful.

Contact Information

If the story is of interest, it’s helpful to include contact details for the PR representatives.

Press Media Kit Examples (Finding Good Templates)

Releasd offers the basic building blocks for a good media kit.

The best bit? PR teams can copy and paste the content from these press media kits into emails to journalists. With all the information a journalist needs in a single email, they are more likely to engage with the pitch.

How To Make Media Kit Templates (Getting Started)

To learn more about how to create a media kit with Releasd, contact us today to get started.