Best Feature Story Pitch Examples (For PR Teams)

When I’m looking for the best feature story pitch examples, I want to see the following:

  • Unique and attention-grabbing angles
  • Clear and concise messaging
  • Personalisation to the target audience
  • Demonstrated relevance to current events or trends

In this article, I’m going to break down the best feature story pitch examples to consider.

I’ve found that studying successful feature story pitches can provide valuable insights into crafting effective pitches for campaigns.

My general rule is to focus on the journalist’s interests and needs, rather than just promoting the brand or product.

Without wasting any time, let’s dive in and explore the best feature story pitch examples for PR teams.

Feature Story Pitch Examples (My Top Pick)

After researching and analysing numerous pitches, my top pick for the best feature story pitch example is the “behind-the-scenes” pitch.

In my opinion, this type of pitch offers a unique angle by revealing the inner workings of a company or organisation. It can be tailored to various industries and showcase the human side of a brand. The pitch can pique the interest of journalists who are always looking for exclusive, behind-the-scenes access.

Here’s a feature story pitch example:

Subject: Exclusive Behind-the-Scenes Access to [Event Name]: A Unique Story Opportunity

Dear [Journalist’s Name],

I hope this message finds you well. My name is [Your Name] and I am the [Your Position] at [Your Company or Organisation’s Name]. I am reaching out to offer you an exclusive opportunity to delve into an upcoming event that we believe will resonate with your readers.

Event Details:

  • Event Name: [Event Name]
  • Event Date: [Event Date]
  • Location: [Event Location]

Our event, [Event Name], is a unique [event type (e.g., concert, festival, conference, etc.)] featuring a diverse array of [relevant event detail, e.g., speakers, artists, industry leaders, etc.] from around the globe. It represents an intersection of [relevant industries or themes], making it a fascinating, multi-faceted spectacle.

What we’re offering is a rare behind-the-scenes access to the [Event Name]. This would include exclusive interviews with [key figures involved in the event], a look into the preparation process, as well as an inside look at what it takes to organise an event of this magnitude.

In return, we would appreciate coverage of the event in your respected publication. We believe this is an opportunity for your readers to gain unique insights into the hard work, dedication, and creativity that goes into planning and executing [Event Name].

Additionally, this backstage access could provide an array of compelling story angles, such as:

  1. How [Event Name] is shaping the landscape of [relevant field/industry].
  2. The challenges and triumphs in organising a large-scale event like [Event Name].
  3. Profile features of key figures participating in [Event Name].
  4. A day in the life of an event planner/producer/performer for [Event Name].
  5. The economic and cultural impact of events like [Event Name] on the local community/region.

We understand that your time is valuable, and as such, we would be more than happy to assist in facilitating interviews, providing information, and granting complete access to ensure you have everything you need to craft an engaging and impactful story.

Should this opportunity align with your interests and your publication’s content, please let us know by [specific date], so we can discuss further details and arrange your access.

Thank you for considering this proposal. We greatly appreciate your time and are available to answer any questions or provide additional information as needed.

Best Regards,

[Your Name]

[Your Position]

[Your Contact Information]

9 Best Feature Story Pitch Examples (To Pique The Interest Of Journalists)

1 – The Human Interest Pitch

Based on my experience, the human interest pitch is a great option for PR teams. This pitch focuses on telling a compelling story about a person or group of people who have been positively impacted by a brand or product. It can be emotional and heartwarming, which can resonate with readers and viewers.

2 – The Trend Pitch

When I’ve seen trend pitches succeed, they tap into the current cultural or societal trends that are relevant to the target audience. This pitch can showcase how a brand or product is adapting to these trends and can offer unique solutions or insights.

3 – The Surprising Statistics Pitch

I’ve found that using surprising statistics in a pitch can grab a journalist’s attention. This pitch can offer a fresh perspective on a topic and can showcase the brand or product’s expertise in a particular area.

Here’s a feature story pitch example:

Subject: Exclusive Feature Story Opportunity: Uncovering Surprising Statistics That Are Shaping [Industry/Topic]

Dear [Journalist’s Name],

I hope this email finds you well. I am reaching out from [Your Company Name], a leading [describe your company briefly]. Our team recently conducted a groundbreaking study on [Topic/Industry], and the findings are both insightful and surprising. We believe this could make for an engaging feature story and are offering you the exclusive opportunity to cover it.

Key Highlights:

  1. [Statistical Finding #1] – Offer a short explanation or insight on this finding.
  2. [Statistical Finding #2] – Offer a short explanation or insight on this finding.
  3. [Statistical Finding #3] – Offer a short explanation or insight on this finding.

Potential Story Angles:

  • Impact on Industry/Topic: How are these surprising statistics reshaping the understanding of [Industry/Topic]?
  • Behind the Numbers: What factors led to these unexpected findings, and what do they mean for [Industry/Topic]?
  • Forecasting the Future: Based on these findings, what predictions can we make for the future of [Industry/Topic]?

We would be thrilled to provide you with full access to our data, images, infographics, as well as interviews with our key team members who led this research. We believe this unique opportunity to bring fresh, statistically-driven insights to your audience will further establish your reputation for publishing cutting-edge content.

Please let us know if you’re interested in pursuing this story or if you have any additional questions. We would be happy to arrange a call or meeting to discuss this opportunity further.

Thank you for considering our proposal. We look forward to potentially working together to bring this exclusive feature story to life.

Best Regards,

[Your Name]

[Your Title]

[Your Contact Information]

4 – The Timely Pitch

Timely pitches are often highly effective. These pitches tie into current events or news stories and can offer a unique perspective or solution. They can also demonstrate a brand or product’s relevance and awareness of the world outside of their own industry.

5 – The Opinion Pitch

This pitch offers a unique perspective on a topic or issue. It can showcase the brand or product’s thought leadership and can generate discussion and engagement. However, it’s important to ensure the opinion is well-researched and backed up with evidence.

6 – The Local Angle Pitch

Pitching a story with a local angle can make it more relevant and interesting to journalists in a particular area. This pitch can showcase how a brand or product is impacting the local community and can generate interest from readers/viewers who are invested in their local area.

7 – The Celebrity Endorsement Pitch

If a celebrity or influencer has used or endorsed a brand or product, this can be an effective angle for a feature story pitch. It can generate interest from fans of the celebrity/influencer and can showcase the product’s credibility and popularity.

8 – The How-To Pitch

Providing a step-by-step guide or tutorial on a particular topic can be an effective feature story pitch. This pitch can offer valuable insights and information to readers/viewers and can showcase the brand or product’s expertise in a particular area.

9 – The Data-Driven Pitch

Using data and statistics to support a pitch can be highly effective. This pitch can offer unique insights and perspectives on a topic and can demonstrate the brand or product’s credibility and expertise. However, it’s important to ensure the data is accurate and relevant to the target audience.

Best Feature Story Pitch Examples (My Closing Thoughts)

Before moving ahead, I’d recommend keeping in mind the following tips when crafting feature story pitches:

  • Offer a unique angle
  • Focus on the audience’s interests and needs
  • Be personal and relevant
  • Showcase your brand or product’s expertise
  • Demonstrate awareness of current events and trends

By following these guidelines and studying successful feature story pitches, you can increase your chances of securing media coverage and promoting your brand or product effectively.