When I’m looking for the best business storytelling examples, I want to see the following:
- Clear and concise storytelling
- Relatable and memorable content
- Strong emotional appeal
- Authenticity and transparency
In this article, I’m going to break down the best business storytelling examples to consider.
I’ve found that storytelling is a powerful tool for businesses to connect with their target audience and build brand loyalty.
My general rule is that a good business story should have a clear message, be relatable to the audience, and evoke an emotional response.
Without wasting any time, let’s dive in and explore the best business storytelling examples for PR teams.
Business Storytelling Example (My Top Pick)
In my opinion, the best business storytelling example is the “Share a Coke” campaign by Coca-Cola. This campaign personalised Coke bottles with people’s names and encouraged customers to share their Coke with friends and family.
The campaign was hugely successful, generating over 998 million impressions on social media. It’s a great example of how personalisation and emotional appeal can drive engagement and brand loyalty.
Best Business Storytelling Examples (10 Options)
1 – Nike’s “Dream Crazy” Campaign
Nike’s “Dream Crazy” campaign is a great example of how a brand can use a powerful story to inspire and motivate its audience. The campaign features former NFL quarterback Colin Kaepernick and showcases the power of dreaming big and believing in yourself.
2 – Airbnb’s “We Accept” Campaign
When I’ve worked with clients in the travel industry, I often recommend Airbnb’s “We Accept” campaign. The campaign showcases Airbnb’s commitment to diversity and inclusivity, which resonates with their global customer base.
3 – Dove’s “Real Beauty” Campaign
Dove’s “Real Beauty” campaign is a great example of how a brand can use storytelling to challenge societal norms and promote a positive message. The campaign features real women of all shapes, sizes, and ages, and encourages women to embrace their natural beauty.
4 – Patagonia’s “Don’t Buy This Jacket” Campaign
In my opinion, Patagonia’s “Don’t Buy This Jacket” campaign is a great example of how a brand can use storytelling to promote sustainability and environmentalism. The campaign encourages customers to think twice before making unnecessary purchases and highlights Patagonia’s commitment to reducing waste and protecting the planet.
5 – Always’ “Like a Girl” Campaign
Always’ “Like a Girl” campaign is a great example of how a brand can use storytelling to challenge gender stereotypes and empower women. The campaign features young girls performing everyday activities “like a girl” and encourages viewers to rethink what it means to be a girl.
6 – Apple’s “Think Different” Campaign
When I’ve worked with technology businesses, I often reference Apple’s “Think Different” campaign. The campaign features iconic figures who challenged the status quo and encourages viewers to embrace creativity and innovation.
7 – Coca-Cola’s “Happiness Machine” Campaign
Yes, another one! Coca-Cola’s “Happiness Machine” campaign is a great example of how a brand can use storytelling to evoke positive emotions and foster connections. The campaign features a vending machine that dispenses unexpected gifts and surprises, bringing joy to customers in unexpected ways.
8 – Google’s “Year in Search” Campaign
In my opinion, Google’s “Year in Search” campaign is a great example of how a brand can use storytelling to celebrate the human experience and connect with its audience. The campaign includes a compilation of the year’s most searched topics, highlighting the triumphs and challenges of the past year.
9 – P&G’s “Thank You, Mom” Campaign
P&G’s “Thank You, Mom” campaign is a great example of how a brand can use storytelling to evoke strong emotions and connect with its audience on a personal level. The campaign features a series of videos showcasing the sacrifices and support of mothers of Olympic athletes.
10 – REI’s “Opt Outside” Campaign
When I’ve worked with outdoor brands, I often recommend REI’s “Opt Outside” campaign. The campaign encourages customers to ditch the Black Friday shopping frenzy and spend time outdoors instead, promoting a message of sustainability and environmentalism.
Best Business Storytelling Examples (My Closing Thoughts)
Storytelling is a powerful tool that can help businesses connect with their audience and build brand loyalty.
A good business story should have a clear message, be relatable to the audience, and evoke an emotional response.
The best business storytelling examples showcase personalization, emotional appeal, authenticity, and transparency.
By studying successful business storytelling examples, PR teams can learn valuable lessons and improve their own storytelling strategies.
