{"id":312,"date":"2018-08-31T19:00:11","date_gmt":"2018-08-31T19:00:11","guid":{"rendered":"https:\/\/blog.releasd.com\/?p=312"},"modified":"2025-10-29T09:53:12","modified_gmt":"2025-10-29T09:53:12","slug":"how-to-successfully-launch-releasd-5-steps","status":"publish","type":"post","link":"https:\/\/releasd.com\/blog\/how-to-successfully-launch-releasd-5-steps\/","title":{"rendered":"How to Successfully Launch Releasd (5 Steps)"},"content":{"rendered":"

One of the most critical elements to a successful roll-out of Releasd is the internal launch. It\u2019s a relatively painless but invaluable process and something we do in close partnership with all of our new clients.<\/em><\/p>\n

\n

For years, colleagues across your organisation have been used to receiving the standard \u2018Monthly coverage report\u2019 email and, in all probability, swiftly hitting delete.<\/p>\n

It\u2019s not their fault – they\u2019ve been conditioned to do so on the assumption that what lies in wait is an uninspiring list of copy and links, or a vast PowerPoint deck.<\/p>\n

Hey, you wouldn’t be here if you thought otherwise.<\/p>\n

In order to change this engrained behaviour, a well managed launch campaign is required. Here’s best practice:<\/p>\n

Step 1: identify the key players in your organisation<\/h2>\n

The first step is to agree who needs to be \u2018won over\u2019 in order to achieve the levels of engagement that you are aiming for.<\/p>\n

Most Comms Directors we work with are able to produce an immediate list of Execs who fit the bill. But the process of mapping out their full Stakeholder Universe<\/strong><\/em> often reveals many other influencers across the business whose support would be of huge value.<\/p>\n

See our Use Cases<\/a> for more detail on this.<\/p>\n

Step 2: Get buy-in<\/h2>\n

Before a page goes out into the wild, it\u2019s important to prime your audience. We strongly recommend doing this face-to-face or by phone where possible.<\/p>\n

The key here is to emphasise how the change will benefit your stakeholders, rather than your own team.<\/p><\/blockquote>\n

Here\u2019s how a typical conversation can go…<\/p>\n

a) Introduce the new approach<\/strong><\/p>\n

\u201cWe\u2019re changing the way we share our work with the business. We\u2019ll now be sharing a selection of the most important and relevant media coverage, plus any useful content we create (like photography, video, thought leadership etc) in a much more visual and digestible format.\u201d<\/em><\/p>\n

b) Explain how it will benefit them<\/strong><\/p>\n

\u201cIt will help you do your jobs better because\u2026\u201d – see Use Cases above.<\/em><\/p>\n

c) Let them know when to expect the first, draft page<\/strong><\/p>\n

\u201cWe\u2019ll be sending a draft version of the new update on [date].\u201d<\/em><\/p>\n

d) Ask for feedback and be clear on what you want feedback on<\/em><\/strong><\/p>\n

\u201cI\u2019d really appreciate your feedback on this to make sure what we\u2019re sending is as useful as possible for you and your team. Specifically, we\u2019re looking for feedback on:<\/p>\n