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PR best practice & resources

Actionable tips & advice for comms professionals - from the team at Releasd

Tag: metrics

A rectangle that's split diagonally between AVE and ACE. The AVE section features newspaper print and the word AVE is crossed out while the ACE section is green and has an eye icon, a desktop icon, a magnifying glass icon and a cash icon.
October 21, 2025 —   Sticky Thought Leadership

ACE: The credible alternative to AVE that we’ve all been waiting for

Attention Earned and Attention Cost Estimates can help you tell a much better story than AVE.

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An illustration featuring a person with black hair, wearing an orange jumper pointing at pages from a PR report created by the Releasd PR reporting tool. The pages from the PR report are scattered in the air and there is text that reads: Can PR metrics really measure outcomes & impacts?
March 5, 2024 Articles, Best Practice, Thought Leadership

Can PR metrics truly measure outcomes & impacts?

Richard Benson | MD, Releasd One of the most fiercely debated topics in PR surrounds the industry’s ability to prove

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