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The Releasd Blog

Useful stuff for PR People

Tag: KPIs

A rectangle that's split diagonally between AVE and ACE. The AVE section features newspaper print and the word AVE is crossed out while the ACE section is green and has an eye icon, a desktop icon, a magnifying glass icon and a cash icon.
October 21, 2025 —   Sticky Thought Leadership

ACE: The credible alternative to AVE that we’ve all been waiting for

Attention Earned and Attention Cost Estimates can help you tell a much better story than AVE.

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March 12, 2022 Best Practice, Thought Leadership

What Is AVE In PR? (Advertising Value Equivalency)

What is AVE (Advertising Value Equivalency)? In short, AVE measures the value of earned media coverage. Here’s why it matters.

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