The Releasd Blog

Useful stuff for PR People

Category: Thought Leadership

A black lampshade pointing downwards with a green background. There are three social media icons in the light stream. The icons are WhatsApp, Facebook Messenger and Slack.

The role dark social plays in PR

Dark social is a huge, hidden channel driving PR reach and impact. Find out how to measure its impact here.

A lady wearing brown rimmed glasses holding a crystal ball in her hand. The words state, the future of PR, top trends shaping 2026

The future of PR: The top trends shaping 2026

Work in PR and comms wondering what 2026 has in store? While we don’t have a crystal ball, (we’d have predicted the Lotto numbers if we did!), we do have a few predictions on the future of PR and what you can expect to see.

A man with his back turned to the camera looking a screen that's been split in two showing PR metrics and results from the Releasd PR reporting platform.

The power of comparison: Turning PR data into proof of impact

Data comparison in PR reporting is no longer a nice-to-have, it’s essential for strategic growth.

A rectangle that's split diagonally between AVE and ACE. The AVE section features newspaper print and the word AVE is crossed out while the ACE section is green and has an eye icon, a desktop icon, a magnifying glass icon and a cash icon.

ACE: The credible alternative to AVE that we’ve all been waiting for

Attention Earned and Attention Cost Estimates can help you tell a much better story than AVE.

How to make better PR reports (2)

How to Make Better PR Reports (Six Actionable Tips)

Best practice for PR professionals looking to demonstrate the value of their work more effectively.

An illustration featuring a person with black hair, wearing an orange jumper pointing at pages from a PR report created by the Releasd PR reporting tool. The pages from the PR report are scattered in the air and there is text that reads: Can PR metrics really measure outcomes & impacts?

Can PR metrics truly measure outcomes & impacts?

Richard Benson | MD, Releasd One of the most fiercely debated topics in PR surrounds the industry’s ability to prove

PR Reporting Software: Best Solution For 2024

PR reporting software and PR reporting tools are essential for quantifying and communicating the value of PR efforts. They provide

Best PR Workflow Optimisation Ideas For PR Teams

When I’m for the best PR workflow optimisation ideas, I want to see the following: In this article, I’m going

Business Storytelling Examples (For PR Teams)

When I’m looking for the best business storytelling examples, I want to see the following: In this article, I’m going

Best Feature Story Pitch Examples (For PR Teams)

When I’m looking for the best feature story pitch examples, I want to see the following: In this article, I’m