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PR best practice & resources

Actionable tips & advice for comms professionals - from the team at Releasd

Category: Thought Leadership

December 4, 2025 Thought Leadership

The ROI of audio: How podcasts drive measurable PR results

Podcasts are key to modern PR. Find out why podcasts in PR strategy are a must-have.

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December 2, 2025 —   Sticky Event

Webinar: How to ace annual PR reporting

Date: Wednesday 17 December Time: 2pm GMT Location: Virtual Duration: 20 – 30 minutes As the new year fast approaches,

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A brown desktop with a laptop, a smartphone, some plants and print outs of a Released PR report. The text on the image states: 6 ways to transform B2B reporting.
December 2, 2025 —   Sticky Thought Leadership

6 ways to transform B2B PR reporting and gain more trust in the boardroom

B2B PR is evolving fast. Discover six ways to improve reporting, build trust with the boardroom and prove the value of your PR efforts.

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A lady with brown hair holding a yellow smartphone in her hand taking a photo of a speaker. There's a bar chart on the graphic too and text that reads: The new rule of consumer PR reporting
December 1, 2025 —   Sticky Thought Leadership

The new rules of consumer PR reporting: 5 steps to prove real ROI

Consumer PR teams face growing complexity. Learn 5 essential steps to simplify consumer PR reporting and prove real ROI in today’s multi-channel world.

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A black lampshade pointing downwards with a green background. There are three social media icons in the light stream. The icons are WhatsApp, Facebook Messenger and Slack.
November 5, 2025 —   Sticky Thought Leadership

The role dark social plays in PR

Dark social is a huge, hidden channel driving PR reach and impact. Find out how to measure its impact here.

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A lady wearing brown rimmed glasses holding a crystal ball in her hand. The words state, the future of PR, top trends shaping 2026
November 4, 2025 —   Sticky Thought Leadership

The future of PR: The top trends shaping 2026

Work in PR and comms wondering what 2026 has in store? While we don’t have a crystal ball, (we’d have predicted the Lotto numbers if we did!), we do have a few predictions on the future of PR and what you can expect to see.

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A man with his back turned to the camera looking a screen that's been split in two showing PR metrics and results from the Releasd PR reporting platform.
October 29, 2025 —   Sticky Thought Leadership

The power of comparison: Turning PR data into proof of impact

Data comparison in PR reporting is no longer a nice-to-have, it’s essential for strategic growth.

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A rectangle that's split diagonally between AVE and ACE. The AVE section features newspaper print and the word AVE is crossed out while the ACE section is green and has an eye icon, a desktop icon, a magnifying glass icon and a cash icon.
October 21, 2025 —   Sticky Thought Leadership

ACE: The credible alternative to AVE that we’ve all been waiting for

Attention Earned and Attention Cost Estimates can help you tell a much better story than AVE.

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How to make better PR reports (2)
March 22, 2024 Articles, Best Practice, Client Retention, Thought Leadership

How to Make Better PR Reports (Six Actionable Tips)

Best practice for PR professionals looking to demonstrate the value of their work more effectively.

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An illustration featuring a person with black hair, wearing an orange jumper pointing at pages from a PR report created by the Releasd PR reporting tool. The pages from the PR report are scattered in the air and there is text that reads: Can PR metrics really measure outcomes & impacts?
March 5, 2024 Articles, Best Practice, Thought Leadership

Can PR metrics truly measure outcomes & impacts?

Richard Benson | MD, Releasd One of the most fiercely debated topics in PR surrounds the industry’s ability to prove

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