PR best practice & resources

Actionable tips & advice for comms professionals - from the team at Releasd

Category: Thought Leadership

Webinar recap: How to ace annual PR reporting (and make it easier to secure budget for the following year)

Turn your annual PR report into a sharp, investment‑worthy story that proves impact, lands key messages and shapes next year’s strategy.

The ROI of audio: How podcasts drive measurable PR results

Podcasts are key to modern PR. Find out why podcasts in PR strategy are a must-have.

Webinar replay: How to ace annual PR reporting

Learn how agencies and in-house teams build annual PR reports that stand out and secure budget sign-off.

A brown desktop with a laptop, a smartphone, some plants and print outs of a Released PR report. The text on the image states: 6 ways to transform B2B reporting.

6 ways to transform B2B PR reporting and gain more trust in the boardroom

B2B PR is evolving fast. Discover six ways to improve reporting, build trust with the boardroom and prove the value of your PR efforts.

A lady with brown hair holding a yellow smartphone in her hand taking a photo of a speaker. There's a bar chart on the graphic too and text that reads: The new rule of consumer PR reporting

The new rules of consumer PR reporting: 5 steps to prove real ROI

Consumer PR teams face growing complexity. Learn 5 essential steps to simplify consumer PR reporting and prove real ROI in today’s multi-channel world.

A black lampshade pointing downwards with a green background. There are three social media icons in the light stream. The icons are WhatsApp, Facebook Messenger and Slack.

The role dark social plays in PR

Dark social is a huge, hidden channel driving PR reach and impact. Find out how to measure its impact here.

A lady wearing brown rimmed glasses holding a crystal ball in her hand. The words state, the future of PR, top trends shaping 2026

The future of PR: The top trends shaping 2026

Work in PR and comms wondering what 2026 has in store? While we don’t have a crystal ball, (we’d have predicted the Lotto numbers if we did!), we do have a few predictions on the future of PR and what you can expect to see.

A man with his back turned to the camera looking a screen that's been split in two showing PR metrics and results from the Releasd PR reporting platform.

The power of comparison: Turning PR data into proof of impact

Data comparison in PR reporting is no longer a nice-to-have, it’s essential for strategic growth.

A rectangle that's split diagonally between AVE and ACE. The AVE section features newspaper print and the word AVE is crossed out while the ACE section is green and has an eye icon, a desktop icon, a magnifying glass icon and a cash icon.

ACE: The credible alternative to AVE that we’ve all been waiting for

Attention Earned and Attention Cost Estimates can help you tell a much better story than AVE.

How to make better PR reports (2)

How to Make Better PR Reports (Six Actionable Tips)

Best practice for PR professionals looking to demonstrate the value of their work more effectively.